24 hr Owner Follow Up Call * Public Relations Call 
Is this ________? 

I hope I'm not interrupting anything important. 

This is ___________ from _____ where I work in the Public Relations department. My job is to contact the people that recently purchased vehicles from us and let them know how much we appreciate their business and say thank you. Are you enjoying your new _______? 

May I ask you what brought you into our dealership? I mean was it an advertisement you heard or saw? 

(New Car) I wanted to make sure that you received both sets of keys and your owners manual. Are there any questions I can answer for you about your new _______? 

(Both New and Used) A few things I usually go over with other owners are things like our service hours, the fact that we are open everyday from _____ and Saturdays till noon. Or Roadside the assistance program. 

By the way who's the lucky one that gets to drive the _______? 

Was this your first purchase from us? 

What other kind of vehicles do you have? Who drives the _______? (match names to vehicles) 

Of all the people in your household, WHO'S MOST LIKELY to be in the market NEXT? 

Cust: Nobody right now! 

CDR: Oh no, I didn't mean right now, I meant down the road who would be next? 

Cust: Little Johnie 

CDR: What made you think of ___? Too bad they aren't in the market now! (explain benefits of buying now) 

By the way, could I ask you a favor? One of the things we're most proud of here at _______ is that we get a lot of business though repeat sales to customer and then from referrals - from people just like yourself. SO WHO DO YOU KNOW, maybe a friend, relative, neighbor or someone THAT HAS SEEN YOUR NEW CAR that one of these days might be thinking about a new or used car, truck or van themselves? 

Cust: I cant think of anybody right now. CDR: That is a pretty hard question isn't it? How about a little easier one? Of ALL the people you do know, who's most likely to be in the market NEXT? 

Who else? What made you think of _______? Where do you know them from? Have they been out looking? (qualify the names) 

That's Okay, that's not why I called, the reason I called was just to let you know how much we appreciated your business. I'll be keeping in touch from time to time, but in the meantime, if there is anything we can do, please don't hesitate to call. Have a nice day and we'll talk soon.